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15
December | 2011

A Handy Guide to QR Codes and Mobile Barcodes (Infographic)

2011 has been a breakout year for QR codes and mobile barcodes in general. Magazines, movie posters and consumer packaging, not to mention just about any flier you might encounter in a store or a bar, comes affixed with that dot-matrixey looking black square. While not quite yet a household name – an October survey by marketing firm Russell Herder indicate 72 percent of consumers say they have seen a QR code but almost 30 percent do not know what it is – mobile barcodes codes have arisen as a serious part of the marketer’s arsenal.

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31
October | 2011

Doing SEO Right: The Search Audit and Four Questions It Should Answer

Doing SEO right means beginning at the beginning. For too many organizations and marketers, SEO is an afterthought, approached only after the website is built and the copy written. All of that makes it much harder to develop a content strategy truly geared to SEO and achieving search rank. Another common SEO mistake is engaging in keyword research and optimizing a site without understanding whether the keywords are legitimate targets for acquisition. SEO is a discipline and a process. It requires research and analysis. That’s why in all of our client engagements we place special emphasis on the search audit. A search audit helps to answer four questions vital to a company’s long-term marketing strategy.

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7
October | 2011

Search Marketing School: Sharpening Your SEO and Social Media Knowledge

Fall is here, and for marketers, that means planning is just around the corner. What better way to get ready for 2012 marketing planning than by sharpening your knowledge base and skill set?

MarketingProfs University Search Marketing SchoolMarketingProfs, that venerable institution of learning for marketers everywhere, is offering Search Marketing School, a comprehensive top-to-bottom run down of everything new and useful in search marketing. The 15-class course covers a lot of ground, including strategies and best practices in organic SEO, pay-per-click search, content marketing, analytics and, of course, how and why social media is impacting the search game.

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27
September | 2011

How Social Media Impacts Search: 4 Important Tips

We recently spoke with a home healthcare client who was miffed that she had her staff spend so much time getting their Facebook page and Twitter feed up to snuff. She thought it was a waste of time as it didn’t drive any obvious inbound leads. As we explained why we begged to differ, it occurred to us that it would be a good idea to share the main points of our advice.

Given the advent of Google+, saying that “social is the new search” is almost getting to be passé. But the impact of social networks and social media content on Googlethe search world is such an important development that we thought it would be a good idea to offer up some practical info about why social is the new search, and how social media activity has benefits for SEO beyond building a loyal follower base. Here are four important developments on the increasing overlap.

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17
September | 2011

Guidelines for Successful Facebook Advertising

In our previous post, we talked about why Facebook ads can be a powerful part of the marketing mix. That was philosophy. Now, we get into the science. When you’re ready to get your campaign off the ground, here’s how to get the most of Facebook advertising. Focus on best practices that include developing your existing Facebook page, ad targeting, calls to action, images and monitoring.

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12
September | 2011

The Power of Facebook Ads: What You Need to Know

Any conversation about making social media part of your marketing mix needs to include social media advertising. And right now, there is no more powerful platform than Facebook advertising. Facebook ads have not only revived the once-moribund display ad market, they are dominating. In the first quarter of 2011, Facebook accounted for almost a third of the entire online display ad market with 346 billion impressions, over three times the number of its nearest competitor, Yahoo. By the end of 2011, Facebook is expected to be the largest online display advertising company by revenue. These numbers show how important it is for marketers to understand the ins and outs of Facebook ads, which got to where they are by offering powerful features for marketers. Here are five of the most important.

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