Tag Archives: Media Trends
5 Myths of Blogger Relations
Taking shots at “bloggers in bunny slippers” has become something of a national pastime. And yet from our vantage point in working with clients, especially tech companies, we have seen blogs take their place at (or at least near) the top of the media food chain. Blogs are media… yet different from other media. To help show how, we hereby puncture five myths about blogger relations.
Keepers: TrafficPRM’s round-up of top blog posts
Our latest list of keepers has us contemplating some of the big questions floating around the PR and online marketing industry. These writers leave us thinking about the strengths that traditional PR can bring to a digitized public sphere, the difference between influence and popularity, and how to make sense of the torrent of social media content.
1. The Future of Public Relations and Social Media: Mashable’s in-depth piece, written by Erica Swallow, explores the ways in which PR is changing in an increasingly digital age. It takes a close look at how press releases in particular are
transforming as well as specific ways in which social-media platforms are still experiencing some growing pains. But with all the industry change, at least one thing remains a constant—the “human factor.”
Three Statistics to Live by
For anyone who is interested in what’s happening to media and generally to our lives as they migrate online (and that should be all of us), a very helpful guide is the Pew Center for American Life. For the last 10 years, the Pew Internet and American Life Project has been tracking the trends that speak to just how much the Web has influenced the everyday.
Here are three stats that speak neatly to our three-pillar philosophy of search, social and digital PR:
Online Content Explosion Spells Trouble for TV – Yankee Group
Yankee Group: Millions poised to forgo traditional TV services