Golfsmith
Golfsmith Golf & Tennis is the largest specialty golf retailer in the United States. With more than 70 stores, the company had established a presence in just about every important golf market in the country. Except for one. +
Performance Bicycle
Performance Bicycle is the nation’s largest specialty bike retailer. With new ownership, a new management team and a new brand, the company embarked on a campaign to open new stores and refurbish existing ones in some of the country’s most vibrant cycling markets. The target: casual riders, families looking to ride more often and avid cyclists. +
