Traffic PRM is an innovative
St. Louis marketing agency and PR firm. We specialize in bringing cutting edge solutions to your business marketing plan. Now, don’t get us wrong.
Traditional PR isn’t going away. But the coterie of new online disciplines complement traditional PR, afford new opportunities for
marketing companies and organizations to tell their story and take online marketing strategy to the next level. Those disciplines are
SEO and
social media.
Traffic PRM bases its vision on the fact that the Web has become the primary source of news and information for everyone— whether you are a farmer looking for a tractor, a Mom looking for tennis shoes or an IT consultant shopping for edge servers. TV, newspapers and radio are losing eyeballs and ears because there are an endless supplyof online outlets, many with smaller but very loyal followers. Heck, anyone with a blog is in the media business. The question is: how do you effectively reach this splintered audience?
The Web continues to be the most wonderful and disruptive technology of our time, and it has utterly and forever changed the way people get their information. An online story that directs readers back to a company’s website can be more powerful than a front page, above-the-fold newspaper article. New blogs pop up every day and quickly capture followers. Media kits have evolved into online newsrooms.
In today’s Web-driven media environment, marketing companies and organizations have the opportunity to leverage these new platforms, tell their story in new and compelling ways, and develop a more powerful online marketing strategy.
We like to call this new way of doing things Interactive PR.
