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Scenes from CES: 3D TV Everywhere, but Net TV Will Rule
The most interesting thing about attending the Consumer Electronics Show is the difference between what you experience and what gets reported in the media. And while the media has noted a number for CES 2011 trends, such as the presence of new tablet computers and Web-connected home appliances, one theme was always in your face.
Towards a Definition of Content Marketing: The Content Grid
In this era of colliding marketing disciplines, one of the more popular terms that has arisen is content marketing. We like this term, and use it to describe how the content PR has traditionally created – such as news releases, articles, video and case studies – can be marketed to a much wider audience than the journalists and influencers who were once the sole privileged targets of that information. We also talk about the importance of having great content for SEO value.
Then again, “content marketing” means different things to different people, depending on what part of the marketing spectrum you come from. Enter: The Content Grid, a new way to visualize content marketing from Eloqua and JESS3.
Three Statistics to Live by
For anyone who is interested in what’s happening to media and generally to our lives as they migrate online (and that should be all of us), a very helpful guide is the Pew Center for American Life. For the last 10 years, the Pew Internet and American Life Project has been tracking the trends that speak to just how much the Web has influenced the everyday.
Here are three stats that speak neatly to our three-pillar philosophy of search, social and digital PR:
Online Content Explosion Spells Trouble for TV – Yankee Group
Yankee Group: Millions poised to forgo traditional TV services
