Archives:
Pinterest: Love It or Hate It, It’s Time to Monetize It.
Pinterest. Love it or hate it, you have definitely at least heard of it. Pinterest has been growing traction and users like wildfire through late 2011 and early 2012. It seems every day I receive multiple alerts that friends and family have signed-up to the service and have begun following my boards. Compete.com agrees:
A Handy Guide to QR Codes and Mobile Barcodes (Infographic)
2011 has been a breakout year for QR codes and mobile barcodes in general. Magazines, movie posters and consumer packaging, not to mention just about any flier you might encounter in a store or a bar, comes affixed with that dot-matrixey looking black square. While not quite yet a household name – an October survey by marketing firm Russell Herder indicate 72 percent of consumers say they have seen a QR code but almost 30 percent do not know what it is – mobile barcodes codes have arisen as a serious part of the marketer’s arsenal.
5 Ways to Get Started Blogging
Blogging is the golden goose of digital marketing. It helps you establish a more immediate connection with readers and potential clients and customers. It keeps you churning out valuable content – both for informational and SEO purposes. But the hardest thing about blogging is starting a blog, by which we mean really starting a blog, by which we mean planning and developing a long term strategy that will stick. A blog that is infrequently updated or constituted entirely of aggregated content will not get you very far. With that in mind, here’s a checklist.
Why Content Wins the Search Game: Infographic
Many marketers we talk to have a pretty solid understanding of SEO building blocks. Relevant keywords. Titling and tagging. Quality linkbuilding. In fact, these very tactics were identified as some of the most proven and effective SEO tactics in a survey of B2B marketers taken by MarketingSherpa.
The survey came with a twist – which effective SEO tactics do B2B marketers consider the most difficult? Therein lies the distinction between the winners and losers in organic search optimization.
The Best of 2011 Predictions for Search, Social and PR
Without naming names, we’ll go ahead and suggest “Google will remain a search titan” and “SEO is here to say” are not, in any real sense, predictions. They’re more “accurate statements about the status quo.” For our New Year’s round-up, we’re looking at some of our favorite blogs’ predictions for social media, PR, and Internet search marketing. All of them offer something more than “sky is blue” statements.
