2011 has been a breakout year for QR codes and mobile barcodes in general. Magazines, movie posters and consumer packaging, not to mention just about any flier you might encounter in a store or a bar, comes affixed with that dot-matrixey looking black square. While not quite yet a household name – an October survey by marketing firm Russell Herder indicates 72 percent of consumers say they have seen a QR code but almost 30 percent do not know what it is – mobile barcodes have arisen as a serious part of the marketer’s arsenal.

QR codes aren’t the only game in town, however. There are plenty of other barcodes in the marketplace, with big brands using SnapTags and Microsoft Tags, to name two of the most popular alternatives. If you’re curious about what mobile barcodes and QR codes can do for your business, check out the infographic below, provided by our friends at SpyderLynk (disclosure: they are a client). The infographic compares QR codes to SpyderLynk’s SnapTags, and offers up some good information for anyone who wants to make mobile part of their marketing mix:

Source: SpyderLynk.com

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